This is a Work
in Progress...

That means that you might see some FPO images and lorem ipsum copy.

This is Ja's sketchbook containing samples of his work from over the last decade or so. He has been a graphic designer for over 10 years in various roles; senior designer, art director, design manager. He speciallizes in product packaging, retail displays, and point of purchase design.

Ja is currently the packaging design manager at Greenworks Tools; a leading manufacturer of lithium-ion battery powered lawn and garden equipment.

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"The best way out
is always
through."

– Robert Frost

All Rights Reserved © 2012
Ja Barkley

My name is Ja*...

pronounced, but not spelled Jay.
but that's not important.

I've been doing this for awhile; the design thing that is. I wouldn't call myself an old-timer quite yet, but i'm definitely not new to the game. I've produced a lot of work over the years, and some of it is collected in this notebook.

I've worked on small freelance projects for local clients, as well as multi-national brand campaigns with big name clients. Every project has their own unique challenges, opportunities, solutions, and rewards, but I prefer any type of work that is beautiful and has integrity.

paperclip

Ja Barkley
design@janotjay.com
(864) 320-5509

swipe or click & drag

My Resumé

That's my resumé there. Click on it, check it out. While it is formatted for easy printing (unlike one of my first resumés years ago; a non-standard size vellum with an edge bleed that had to be hand cut every time) whether you're on a Mac or a PC, save a tree, save a pdf, share a link, but don't bother printing it out.

You can also click on any paper-clipped image in this notebook to see more.

Thanks,
-ja

My janotjay logo

Greenworks Pro
60V packaging
for Lowes

A lot of thought went into the design of this package,
hmmm...

Greenworks PRO logo
Greenworks PRO 60V Packaging

2017

• Exclusively for Lowes
• Package design
• 25+ SKU's

GWp 60V Lithium-ion logo

2016 - 2017

• SketchUp drawings
• added CAD drawn elements
• Graphics applied
• Keyshot final render
• Some Photoshop post

Keyshot logo

High quality
display renderings

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Clever headline
regarding paper...
Ugh, tearable

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Domtar Paper Displays

2016

• Display concepts
• Cut case stackout graphics
• Shrink wrap graphics

Domtar logo

2015 - 2017

• Stuff about it
• Stuff about it
• Stuff about it

Keyshot logo

Product cutaway
renderings

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Walmart
Snapper 60V
displays

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2015 - 2016

• Stuff about it
• Stuff about it
• Stuff about it

Walmart logo
Snapper 60V Lithium Packaging

2015 - 2016

• Stuff about it
• Stuff about it
• Stuff about it

Snapper logo

Snapper
60V Lithium
packages

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powered by Briggs & Stratton Snapper 60V Lithium-ion logo

This whole page
needs to go

Replace with Commercial packaing...
I art directed a lot of packaging produced in China, while I didn't work on every individual one, the overarching design is mine, and I was involved in the approval all of them.

GREENWORKS COMMERCIAL "gear" logo
Pretty

Oops...

How did this get in here?!?

2014 - 2015

• Greenworks PRO logo
• 80V packaging design
• Lithium Hazardous Material
  Class 9 Requirements

class 9 hazard sticker Greenworks PRO logo

Minor League Outdoor
Power Equipment
Goes PRO

When the manufacturer of consumer grade outdoor power equipment decided to launch a new line of 80 volt commercial grade tools, they needed a new sub-brand with a new look and new logo. New laws regarding the shipment of lithium as a class 9 hazardous material came with all kinds of complications and design challenges. How to integrate a great deal of warnings to be compliant, while attempting to maintain a fledgling brand integrity.

GW 80V Max Lithium-ion logo

They Love the
Smell of Gasoline
in the Morning

This is a pretty straight forward logo that I did. It's for a Racing team up in Canada that races snowmobiles with two stroke engines. A hallmark of the two cycle, besides the high pitch whine they produce, is of course the smoke.

2 Stroke Smoke Racing

2014

• Logo design

2 Stroke Smoke Racing logo
Greenworks Catalogs and Brochures

2014 - 2015

• Greenworks Product Catalogs
• 40V & 80V Brochures
• Packaging inserts
• Supplemental materials

Greenworks logo

Greenworks Catalogs and brochures

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Art Show Event Flyers

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Art Show Flyers and Posters

2014

• Anderson University
• Greenville County Museum of Art (GCMA)

Anderson University School of the Arts logo Grenville County Museum of Art logo
Greenworks 2014 GIE+EXPO Trade Show Booth Design

2014 -2015

• Trade Show Booth Design

Greenworks logo

Trade Show Booths

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I wrote the book on RIDGID power tool packaging

While working at Techtronic Industries, Inc. I designed a lot of power tool packages. When RIDGID launched their line of power tools, I expanded and maintained the brand standards to fit the new products.

I also had the opportunity to break gently bend those same standards with the first "Made for iPod" jobsite radio package.

RIDGID Radio package

2003 - 2010

• Product Packaging
• Point-of-Purchase
• On-Product Signage
• Vendor Specific Signs
• Trade Show Displays

RIDGID logo
Campus Scooter by Baja Motorsports Store

2008

• Store Layout
• Product Displays
• Service Desk
• Wall Graphics
• Window Graphics
• Catalog and Brochures

Baja Motorsports logo

Baja Motorsports
Rolls Out New
Retail Store

when I started a small logo project for Baja Motorsports I had no idea it would quickly evolve into designing an entire retail store. With only dimensions and a few photos of an empty space, I rendered the entire store in 3D then designed custom metal displays, a hand-crafted desk and a full wall photo mural.

Graphic Wrapped
ATMs Literally
Make Money

I co-founded Get Branded with a friend of mine. As an online decal company tailored to providing graphics to ATM owners and operators, we designed anything from full graphic ATM wraps to small regulatory decals. We also attended several annual trade shows, so a lot of self promotional pieces were needed; from banners and brochures to car decals and business cards.

GetBranded.com composite image

2010 - 2011

• ATM Wraps
• Compliance Decals
• Banners
• Marketing Material
• Business Cards
• Website Graphics

GetBranded.com logo
(terrible pic of a) Mockup of a RIDGID Trade show Booth for IBS

2005 - 2008

NAHB International Builders
Show Booth Design;
• 48,000+ Sq. Ft.
• Two Story Structure
• Floor Plan Mockups
• Graphics

RIDGID Logo

RIDGID Erects Large
Booth at International
Builders Show

For several years RIDGID attended the National Association of Home Builders (NAHB) International Builders Show (IBS) in Orlando, Florida. Working with an experienced exhibit builder, I rendered the booths in 3D and gave feedback on layout and graphics placement. I also built small scale physical models and designed the graphics for the banners, posters and signs.

A Mardi Gras Party
For Meals on Wheels

Meals on Wheels of Anderson throws an annual Mardi Gras party as a fundraiser and they needed everything from tickets and flyers, to posters and billboards. I designed a package with a subtle New Orleans feel.

If you're driving in Anderson, SC, you can see they are still using my billboard design after all these years.

Meals on Wheels event package

2007

• Tickets
• Flyers and Posters
• Billboards
• Sponsorship Packages

Meals on Wheels of Anderson logo
Ryobi ONE+ package

2004 - 2010

Product Line Launch;
• Packaging
• POP
• Brochures
• Display Graphics

Ryobi Logo

Ryobi Launches ONE+
Line of Tools

Ryobi launched a line of "Battery Sold Separately" power tools that needed a new sub-brand identity. It was "all hands on deck" time around the office and I got to design several Ryobi ONE+ packages, various pieces of POP, brochures, and display graphics.

I also built a small vacuum forming table that fit into my oven at home so i could thermoform mockups of the clear clamshell package design.

Craftsman Launches
C3 Line of Tools

Craftsman also launched a line of "Battery Sold Separately" power tools that needed a new sub-brand identity...

Hmm, this sounds familiar.

Although my main focus was on the RIDGID brand at the time, I was able to be involved and designed several packages and pieces of POP for this launch.

Craftsman C3 package

2005 - 2010

Product Line Launch;
• Packaging
• POP

Craftsman logo
Greater Anderson Musical Arts Consortium Season Package

2008

• Posters
• Brochures
• Pledge Forms
• (2) 60+ Page Programs

Greater Anderson Musical Arts Consortium logo

GAMAC...
Now Available in Color!

The Greater Anderson Musical Arts Consortium (GAMAC) was looking for a new look for their brochures and programs. They wanted "something colorful" so I presented a design utilizing a whimsical ribbon curling into different musical and instrumental shapes along with bright warm colors.

Catalogs, Brochures,
and Insert Cards...
Oh My!

During my years with Torque Creative I designed many brochures, several catalogs, and countless inserts, warranty cards and rebate redemption forms. Most new products or tool lines had a brochure associated with them while the full product line catalogs were an annual event.

RIDGID annual full product line catalogs

2003 - 2010

• Annual Brand Catalogs
• Product Line Brochures
• Package Insert Cards
• Informational and
Instructional Flyers

RIDGID logo
FPO image

2009

Marketing Package;
• 10 Double Sided Inserts
• Custom Envelope

McConnell Hall Outfitters logo

McConnell Hall
Outfitters Set Their
Sights On Bigger Game

While I was working with Stella Communications, we were approached to design a modular brochure that could be customized individually for each customer. We decided on a "loose leaf" style where each page was easily removable, replaceable and updatable. Every brochure could be hand assembled to give each customer only the information relevant to them.

Milwaukee Packaging

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Milwaukee package

2006 - 2010

• Packaging

Milwaukee logo
Rhino Outdoors Lidcam package design process

2010

• Clamshell Structure Design
• Insert Card Design
• Packaging Graphics
• Research and Consultation

Rhino Outdoors logo

Rhino Outdoors Takes
Aim At New Markets
With Innovative Products

While I was working with Stella Communications, we were approached to design a package for a new product; a small camera designed to fit under the brim of a standard baseball hat and targeted to hunters and fishermen. We designed a clear nesting clamshell package with a minimal footprint that maximized shelf presence.

Helping Gardman
Sow New Seeds
And Grow Their Sales

I was asked to produce some simple renderings of several Gardman products in a big box store retail environment for use in a sales presentation. Pretty straight forward. After billing the client, they reminded me of the value of graphics such as this to a sales presentation.

"These renderings are worth twice what you charged us."

Gardman endcap and bay renderings

2011

• Endcap Renderings
• Bay Planograms

Gardman logo
Wrapped-Candy.com product image

2010

• Product Design
• Logo Design
• Website Graphics

Wrapped Candy logo
paperclip

Wrapped Candy or
the iPhone 4 Skin

Born from a desire for a custom iPhone skin, and not being satisfied with what was being offered in the marketplace, a few friends and I designed and produced a set of simple vinyl skins for the iPhone 4. While we discussed naming it over beers, we almost called it the iPhone 4 Skin...
but thought better of it.

I still actually am using one of our prototypes on my old iphone used as an ipod several years later.

Sorbatech trade show graphics for Flow Dry

2009

• Logo Design
• Trade show Graphics
• Packaging Graphics

Flow Dry logo
Flyers for the Fox Pub

2010 - 2011

• Posters
• Postcards

the Fox Pub logo
Betsy on the Beach

My name is Ja*...

* but technically, I am a Joseph.

All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.