This is a Work
in Progress...
That means that you might see some FPO images and lorem ipsum copy.
This is Ja's sketchbook containing samples of his work from over the last decade or so. He has been a graphic designer for over 10 years in various roles; senior designer, art director, design manager. He speciallizes in product packaging, retail displays, and point of purchase design.
Ja is currently the Director of Graphics at Greenworks Tools; a leading manufacturer of lithium-ion battery powered lawn and garden equipment.
• swipe from corners
to flip the pages.
• click or drag page
corners with mouse
• tap the
arrows
on the keyboard
"The best way out
is always
through."
– Robert Frost
All Rights Reserved © 2012
Ja Barkley
My name is Ja*...
pronounced, but not spelled Jay.
but that's not important.
I've been doing this for awhile; the design thing that is. I wouldn't call myself an old-timer quite yet, but i'm definitely not new to the game. I've produced a lot of work over the years, and some of it is collected in this notebook.
I've worked on small freelance projects for local clients, as well as multi-national brand campaigns with big name clients. Every project has their own unique challenges, opportunities, solutions, and rewards, but I prefer any type of work that is beautiful and has integrity.
My Resumé
That's my resumé.
You can click on it to check it out.
You can also click on any paper-clipped image in this notebook to see more.
Thanks for
looking,
-ja
Greenworks Pro
60V packaging
for Lowes
A lot of thought went into the design of this package,
hmmm...
2017
• Exclusively for Lowes
• Package design
• 25+ SKU's
2016 - 2017
• SketchUp drawings
• added CAD drawn elements
• Graphics applied
• Keyshot final render
• Some Photoshop post
High quality
display renderings
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Clever headline
regarding paper...
Ugh, tearable
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2016
• Display concepts
• Cut case stackout graphics
• Shrink wrap graphics
2015 - 2017
• Stuff about it
• Stuff about it
• Stuff about it
Product cutaway
renderings
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Walmart
Snapper 60V
displays
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2015 - 2016
• Stuff about it
• Stuff about it
• Stuff about it
2015 - 2016
• Stuff about it
• Stuff about it
• Stuff about it
Snapper
60V Lithium
packages
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This whole page
needs to go
Replace with Commercial packaing...
I art directed a lot of packaging produced in China, while I didn't work on every individual one, the overarching design is mine, and I was involved in the approval all of them.
Oops...
How did this get in here?!?
2014 - 2015
• Greenworks PRO logo
• 80V packaging design
• Lithium Hazardous Material
Class 9 Requirements
Minor League Outdoor
Power Equipment
Goes PRO
When the manufacturer of consumer grade outdoor power equipment decided to launch a new line of 80 volt commercial grade tools, they needed a new sub-brand with a new look and new logo. New laws regarding the shipment of lithium as a class 9 hazardous material came with all kinds of complications and design challenges. How to integrate a great deal of warnings to be compliant, while attempting to maintain a fledgling brand integrity.
They Love the
Smell of Gasoline
in the Morning
This is a pretty straight forward logo that I did. It's for a Racing team up in Canada that races snowmobiles with two stroke engines. A hallmark of the two cycle, besides the high pitch whine they produce, is of course the smoke.
2014
• Logo design
2014 - 2015
• Greenworks Product Catalogs
• 40V & 80V Brochures
• Packaging inserts
• Supplemental materials
Greenworks Catalogs and brochures
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Art Show Event Flyers
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2014
• Anderson University
• Greenville County Museum of Art (GCMA)
2014 -2015
• Trade Show Booth Design
•
Trade Show Booths
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I wrote the book on RIDGID power tool packaging
While working at Techtronic Industries, Inc. I designed a lot of power tool packages. When RIDGID launched their line of power tools, I expanded and maintained the brand standards to fit the new products.
I also had the opportunity to break gently bend those same standards with the first "Made for iPod" jobsite radio package.
2003 - 2010
• Product Packaging
• Point-of-Purchase
• On-Product Signage
• Vendor Specific Signs
• Trade Show Displays
2008
• Store Layout
• Product Displays
• Service Desk
• Wall Graphics
• Window Graphics
• Catalog and Brochures
Baja Motorsports
Rolls Out New
Retail Store
when I started a small logo project for Baja Motorsports I had no idea it would quickly evolve into designing an entire retail store. With only dimensions and a few photos of an empty space, I rendered the entire store in 3D then designed custom metal displays, a hand-crafted desk and a full wall photo mural.
Graphic Wrapped
ATMs Literally
Make Money
I co-founded Get Branded with a friend of mine. As an online decal company tailored to providing graphics to ATM owners and operators, we designed anything from full graphic ATM wraps to small regulatory decals. We also attended several annual trade shows, so a lot of self promotional pieces were needed; from banners and brochures to car decals and business cards.
2010 - 2011
• ATM Wraps
• Compliance Decals
• Banners
• Marketing Material
• Business Cards
• Website Graphics
2005 - 2008
NAHB International Builders
Show Booth Design;
• 48,000+ Sq. Ft.
• Two Story Structure
• Floor Plan Mockups
• Graphics
RIDGID Erects Large
Booth at International
Builders Show
For several years RIDGID attended the National Association of Home Builders (NAHB) International Builders Show (IBS) in Orlando, Florida. Working with an experienced exhibit builder, I rendered the booths in 3D and gave feedback on layout and graphics placement. I also built small scale physical models and designed the graphics for the banners, posters and signs.
A Mardi Gras Party
For Meals on Wheels
Meals on Wheels of Anderson throws an annual Mardi Gras party as a fundraiser and they needed everything from tickets and flyers, to posters and billboards. I designed a package with a subtle New Orleans feel.
If you're driving in Anderson, SC, you can see they are still using my billboard design after all these years.
2007
• Tickets
• Flyers and Posters
• Billboards
• Sponsorship Packages
2004 - 2010
Product Line Launch;
• Packaging
• POP
• Brochures
• Display Graphics
Ryobi Launches ONE+
Line of Tools
Ryobi launched a line of "Battery Sold Separately" power tools that needed a new sub-brand identity. It was "all hands on deck" time around the office and I got to design several Ryobi ONE+ packages, various pieces of POP, brochures, and display graphics.
I also built a small vacuum forming table that fit into my oven at home so i could thermoform mockups of the clear clamshell package design.
Craftsman Launches
C3 Line of Tools
Craftsman also launched a line of "Battery Sold Separately" power tools that needed a new sub-brand identity...
Hmm, this sounds familiar.
Although my main focus was on the RIDGID brand at the time, I was able to be involved and designed several packages and pieces of POP for this launch.
2005 - 2010
Product Line Launch;
• Packaging
• POP
2008
• Posters
• Brochures
• Pledge Forms
• (2) 60+ Page Programs
GAMAC...
Now Available in Color!
The Greater Anderson Musical Arts Consortium (GAMAC) was looking for a new look for their brochures and programs. They wanted "something colorful" so I presented a design utilizing a whimsical ribbon curling into different musical and instrumental shapes along with bright warm colors.
Catalogs, Brochures,
and Insert Cards...
Oh My!
During my years with Torque Creative I designed many brochures, several catalogs, and countless inserts, warranty cards and rebate redemption forms. Most new products or tool lines had a brochure associated with them while the full product line catalogs were an annual event.
2003 - 2010
• Annual Brand Catalogs
• Product Line Brochures
• Package Insert Cards
• Informational and
Instructional Flyers
2009
Marketing Package;
• 10 Double Sided Inserts
• Custom Envelope
McConnell Hall
Outfitters Set Their
Sights On Bigger Game
While I was working with Stella Communications, we were approached to design a modular brochure that could be customized individually for each customer. We decided on a "loose leaf" style where each page was easily removable, replaceable and updatable. Every brochure could be hand assembled to give each customer only the information relevant to them.
Milwaukee Packaging
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
2006 - 2010
• Packaging
2010
• Clamshell Structure Design
• Insert Card Design
• Packaging Graphics
• Research and Consultation
Rhino Outdoors Takes
Aim At New Markets
With Innovative Products
While I was working with Stella Communications, we were approached to design a package for a new product; a small camera designed to fit under the brim of a standard baseball hat and targeted to hunters and fishermen. We designed a clear nesting clamshell package with a minimal footprint that maximized shelf presence.
Helping Gardman
Sow New Seeds
And Grow Their Sales
I was asked to produce some simple renderings of several Gardman products in a big box store retail environment for use in a sales presentation. Pretty straight forward. After billing the client, they reminded me of the value of graphics such as this to a sales presentation.
"These renderings are worth twice what you charged us."
2011
• Endcap Renderings
• Bay Planograms
2010
• Product Design
• Logo Design
• Website Graphics
Wrapped Candy or
the iPhone 4 Skin
Born from a desire for a custom iPhone skin, and not being satisfied with what was being offered in the marketplace, a few friends and I designed and produced a set of simple vinyl skins for the iPhone 4. While we discussed naming it over beers, we almost called it the iPhone 4 Skin...
but thought better of it.
I still actually am using one of our prototypes on my old iphone used as an ipod several years later.
2009
• Logo Design
• Trade show Graphics
• Packaging Graphics
2010 - 2011
• Posters
• Postcards
My name is Ja*...
* but technically, I am a Joseph.
All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.